Previously operating as Snoworld, this Wanaka-based importer and distributor had evolved beyond its origins as a snow sports specialist and now needed a new identity that didn’t confine them to the winter.
We outlined the brand strategy, worked with them to find an appropriate name and developed a visual identity.
Their website is the storefront aimed at other brands that might be interested in joining the portfolio and retailers looking to add products to their store. Structured to drive enquiry and designed to hero the various brands they represent.