Magpie Pulp came to us in its infancy. It is a brand new way of publishing for New Zealand. Because Magpie is a crowd funded publishing model, it exists mainly online – thus the design becomes the storefront of this modern-day bookshop.
The brand strategy and design direction were developed collaboratively and around the idea that the first book was just one in a series of titles.
The website is aimed at introducing potential customers to the idea of how Magpie works and taking them on the publishing journey while including them in the whole movement that is Magpie.