Burger Wisconsin has been making gourmet burgers since the late eighties. In fact, though other have tried to claim it, they were the first.
It was time to remind people of BW’s heritage. We did this by highlighting key moments from the 90s to trigger a little fond nostalgia.
We illustrated a series of posters, returned a couple of retired burgers to the menu, created 3D props for a 90s style photoshoot and created a series of meme-style images for social channels.
The burgers were a hit (one returned permanently to the menu) and old fans reinvigorated to head back in to try their favourite old burger joint again.